Why Extra Virgin Olive Oil
Why Extra Virgin Olive Oil
Extra virgin olive oil has been valued for centuries as a cornerstone of Mediterranean cuisine and lifestyle. Today, modern research and traditional wisdom align in recognising its role as a premium, natural fat for a balanced and health-conscious way of living.
ICONO by MORE represents an expression of extra virgin olive oil, crafted in the Atacama Desert of Chile under extreme conditions that enhance purity, flavour, and quality.
Natural Nutritional Benefits
Extra virgin olive oil is naturally rich in monounsaturated fats and contains naturally occurring antioxidants known as polyphenols. These compounds are traditionally associated with supporting overall wellbeing when consumed as part of a balanced diet.
Unlike refined oils, high-quality extra virgin olive oil is minimally processed, preserving its natural nutritional profile and sensory complexity.
Antioxidants and Wellness
The polyphenols present in early-harvest extra virgin olive oil help protect the oil from oxidation and are associated with protecting cells from oxidative stress. Diets that include high-quality olive oil, such as the Mediterranean diet, are widely associated with longevity and healthy aging.
Why Quality Matters
Not all olive oils are the same. The quality of extra virgin olive oil depends on several critical factors:
- Early harvest olives, which naturally contain higher antioxidant levels
- Cold extraction to preserve flavour and nutrients
- Full traceability from grove to bottle
- Sustainable farming and water management
ICONO by MORE is produced with precision agriculture and strict quality control to ensure purity, balance, and consistency in every bottle.
A Modern Expression of Tradition
ICONO by MORE combines centuries-old olive oil tradition with modern innovation, delivering a premium extra virgin olive oil designed for refined cuisine and contemporary lifestyles.
Experience the difference that origin, craftsmanship, and quality make.→
→Understand Extra Virgin Olive Oil