The Atacama Desert
From the heart of Chile's Atacama Desert — the driest place on Earth — comes ICONO by MORE. The Atacama receives less than 1mm of rainfall per year. There is no air pollution, no Mediterranean fruit fly, and no need for pesticides of any kind.
Olive trees grow slowly here, under intense sunlight and in mineral-rich soils fed by underground water from the Andes mountains. The extreme conditions force the tree to work harder — concentrating flavour, polyphenols, and aromatic complexity into every fruit. This is not just a place of origin. It is a natural filter. The harshest growing conditions on Earth produce the cleanest olive oil in the world.
Within four hours of harvest, the olives are cold-pressed at the mill on site. No delay. No oxidation. No compromise. Most commercial olive oils sit for days between harvest and press — losing freshness, flavour and health properties with every passing hour. ICONO is different. The moment the fruit leaves the tree, the clock starts. Four hours later, it is oil.
Precise irrigation management allows the trees to express the true character of their terroir — balanced, elegant, and unmistakably Atacama. The result is an oil with sub-0.2% acidity, exceptional polyphenol content, and a sensory profile that has been recognised by judges in Tokyo, London and Latin America.
Balanced, elegant, and unmistakably Atacama.